ATTENTION!
If You’re an Entrepreneur Looking for Proven Ways to Make more money, Block revenue leakage (a.k.a stop losing money) and Eliminate Your Competition, then this bootcamp is for you.
The Customer Magnet Bootcamp is ideal for business owners and entrepreneurs who want to grow their business without being stuck in the endless chase of acquiring new customers. It will walk you through the strategies and tactics that boost long-term customer value and retention.
The cost of learning requires minimal financial investment and will be fun for you and your teams to implement.
Hi,
I know you think the success of your business is dependent on getting new customers into your door every day and so you spend quite a bit of money or maybe a lot on promotions and adverts. I know you have great products that you desire to put in the hands of as many people as possible – you have attended a lot of trainings on how to optimize your sales and marketing, you have experimented with a lot of digital marketers (now that we have a lot Smiles) but you have not gotten as much results as you desire. I have attended a lot myself and I have spent a fortune on promotions that only attracted likes and no sale, doing all of these showed me that it can be expensive and time consuming to acquire new customers especially now that we are going through difficult times. After going through all of those digital marketing courses that taught me all about sales funnel but did not give me my desired results, I thought to change strategy – I ‘flipped the funnel’, I stopped trying to get new customers and within a couple of months, I doubled my customer base, doubled revenue and grew my business significantly. What if you can have similar results, what if you can also double your customer base and revenue without getting involved in active sales or even running promotions, what if your business can magnet customers just like that.
Before we go too far talking about Customer Magnet and flipping the funnel, let me introduce
My name is Boluwatife David but they call me Mr. Focus simply because I examine people’s lives and businesses, identify the most important things and help them design a strategy of staying focused so that they can produce the kind of results they truly desire in their lives and in their businesses.
I founded a consulting firm in 2015, I shut it down in 2016 because it was barely making money to pick up an employment with another consulting firm. In 2018, I quit my job and started another Management Consulting firm that has generated 5 times of what I made both as a self-employed in 2015 and as an employee between 2016 and 2018. This was made possible because I flipped the funnel.
Last year, I deployed the Customer Magnet solution for one of our clients – Printer Boy (a printing company here in Lagos, Nigeria), helped them flip their sales funnel and here is what the CEO had to say ‘this solution is simply phenomenal. I had my reservations at first because think about it, what kind of business advise tells you to stop trying to get new customers? But working with my mantra when it comes to experimenting with new solution – you cannot buy the truth if you are not willing to buy the lie, I gave it a try and it became of the best decisions I ever made. In 3 months, we got more customers than we thought we possible’.
A lot of business generates revenue without generating profit because they are not even aware of the cost of acquiring their customers let alone factor it into their pricing /marketing strategy and that is why it is important every business have a customer management system. This system helps you in managing the entire customer journey from the time they hear about your business to the point they start making money for you.
The Customer Magnet Bootcamp is a five-module course deployed over five weeks to help you reduce your marketing cost, increase customer acquisition and retention rate. By knowing your Customer Acquisition Cost (CAC), to their Average Order Value (AOV) and the Customer’s Life time Worth (CLW), you will be able to design a Customer Success and Management system that takes into consideration all of your service touch points and the customer growth within your business.
Module 1: Customer Success & Product Structure
The goal of every customer is to spend as little as possible when they interact with your business, your goal is to ensure they spend as much as possible without them feeling they are over spending. In this module, I will help you understand the connections between your products and fill possible gaps, so you can structure your products in a way that makes it easy for your customers to move and grow through your product ranking without gallops. This will translate to more satisfaction for the customers and more money in your pocket. Also, by knowing basic thing that has to do with customer management – from your cost of acquiring a customer, to the average value of their order and their life time worth to your business, you will begin to give discounts sensibly and manage other forms of revenue generation decisions.
Module 2: Customer Service Model that works
In this module, I will help stop Customer Attrition by getting them to the Retention Point faster. You know those customers who love you, buy everything you offer and tell all their friends about you? Those customers have made it to the Retention Point. And, when you do what I show you how to do in this module, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. To do this, we will examine your end-to-end service delivery process, identify your service touch points and use them to create great service experience for your customers. We will also create the right customer service modalities using our Service Excellence Model. This will help your customers fall in love with your brand even before they enjoy the products/services they are purchasing from you.
Module 3: Customer Segmentation
In this module, we will break your existing customers into 4 major categories based on their volume and frequency of purchase. This will help you use your discounts, offers and gifts for the people that matter the most in your business. See most times when people give offers, they end up feeling like someone fetching water in a basket because it doesn’t have effect on their sales. This module will show you how to ensure that every discount and offer brings in the right ROI.
Module 4: Relationship Management
According to statistics, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet most business owners continue to disproportionately spend their budgets into the "wrong" end of the funnel the promotions and awareness side. In this module, I will help you pay attention to the "right" end of the funnel - the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. Using a relationship management strategy that works, you will learn how to transform your existing customers into your best salespeople.
Module 5: Service Recovery
While the goal is not to have service failure, we all know it happens from time to time. Based on this reality, we have come to know that a service failure well recovered can bring in a stronger goodwill than when the service was successful in the first place. With the A.T.T.A.C.K model, your rate of service recovery will jump up significantly
Bonus Session
In this Bonus Session, I will be featuring two amazing people (Bankole Williams and Jimi Tewe) who will be teaching on: • How to tell your brand story in a way that create deep emotional connection with your customers • How to build a tribe and community of customers that are always willing to buy and invite others to buy
At the end of this bootcamp, here are some of the things you would have gained amongst other things:
- You will have made more money from your existing customers beyond what you have ever thought possible
- You will have segmented your existing customers based on their volume and frequency of purchase so that bonuses and discounts are given based on this segmentation.
- You would have doubled the number of existing customer base and as a result, increase your business profitability and personal satisfaction
- You would be able to cut down your customer’s attrition rate by at least 10 % in the first 3 month of ruthless commitment for you take massive action.
- Know exactly how to recover service failures before it becomes bad PR so that you are overwhelmed or drained trying to recover service break down.
- Your customers will become raving fans
Just in case you are wondering how this will be managed and deployed, there will be:
- Weekly sessions and weekly assignments. All sessions will be online, recorded and shared for repeat learning
- Continuous engagements throughout the bootcamp period.
Some awesome companies we’ve had the pleasure to work with
